We estimate the satellite direct-to-device (DTD) market holds the promise of burgeoning into a multi-billion dollar industry. So, it comes as no surprise that in the race to equip unmodified smartphones with satellite connectivity, various players are jockeying for position. Who crosses the finish line first, or een who tays in the race, will be determined by a combination of factors that we identify in our latest SATCOM sector spotlight report. In this 32-page analysis, we evaluate the DTD industry pacesetters, provide market data and context, and explain the differentiators that will help advance the most disruptive SATCOM technology the sector has seen since high throughput satellites more than a decade ago. Guided by our mission to help "fuel the space economy," we designed this report to explore how the industry can (and will) advance this exciting space-based capability from a "someday" to a "today".