Emirates to IFC providers: stop over-promising

5/5/2023 - Written By Caleb Henry

Emirates, one of the world's largest airlines, has advice the satellite industry doesn't want to hear. In an interview, Patrick Brannelly, senior vice president of Retail, IFE & Connectivity, said the airline is tired of getting wishes. "The IFC industry has to match or exceed customer expectations with what’s possible – stop over-promising," he said. Brannelly also described LEO networks as not ready technologically or commercially and their low latency offering as being only of "marginal importance."

Takeaways for the industry:

- The gap between the inflight experience and at home experience persists, and is grating on airlines

- LEO constellation operators need other selling points, mainly around capacity and pricing, and

- Airlines have scar tissue from trying to implement various satellite technologies that didn't work as planned, which sets the bar higher going forward

SOURCE: https://www.satellitetoday.com/mobility/2023/05/05/emirates-exec-ifc-market-needs-to-mature-to-meet-customer-expectations/